I read an article in
HOW Design Magazine that encourages designers to be
Specialists vs. Generalists. I've come to the conclusion that I'm both. A
Specialist when it comes to designing wedding invitations... and a
Generalist when it comes to designing for all other businesses. Being a freelance designer in the midwest... I think it's a great position to be in!
Take a look at one of my most recent projects! Gary has a US Patent on this fishing lure... it's called
BUZ-SPIN. I think that's so cool! All he needed from me was an illustration for his packaging. Easy enough I said... and away I went. I first recruited Allen to draw it on paper...

I scanned it, traced it using
Adobe Illustrator CS3, cleaned it up, added the final details... and provided Gary with various file formats for his Printer to choose from when designing the packaging! Project complete!

But wait... a few weeks later Gary called me again and said the Printer didn't even come close to designing the packaging he envisioned. He hired me on the spot!
Gary sent me three
lure packaging samples he purchased from a local sporting goods store (you know the ones... bold, bloody and obnoxious). I studied the samples and then his
website... I quickly realized that none of the samples depicted my vision of what
Rattlebrain Lures is really about. Gary and his dad are very much about the
fishing experience... and thus I chose an entirely different design approach. I used an image of a father and son fishing at sunset from
www.istockphoto.com. And it was a hit!

On the back of the packaging is the illustration Allen and I provided earlier... and looks fabulous on the back of the card. Crisp, clean and easy to read! You should see the others... so much copy you would NEVER read it!
Less is more! I can't tell my clients that enough! Great job keeping it simple Gary!

And here is the finished mock-up! The
BUZ-SPIN lure is in the bubble packaging on the newly designed packaging! It's freshly approved and on it's way to press! Truly an Original!

So I enjoy being a
Generalist when it comes to my design clients! I've learned a lot about so many types of products and services by doing so! And I'll always have my
Specialist status with my wedding invitations! I do believe I have the best of both worlds.
Have a great weekend! Maybe you should go fishing!